Your bank’s marketing is crucial for growing your business. But marketing for a bank means facing several challenges:
- Large, diverse audiences with widely varying needs
- A huge selection of services and products, many requiring consumer education
- The time commitment involved with effectively using multiple marketing channels
- Strict oversight and limited freedom in your marketing claims and promotions
Even worse, every bank in the country offers products and services that are incredibly similar across the industry.
So, what sets your bank apart? Telling your brand’s unique story in an engaging way.
Fortunately, you know a dedicated marketing firm that can help. For more than 15 years, the M&R Marketing team has been helping companies effectively write and share their stories with their target markets through strategic, integrated campaigns.
Your Success Starts With Your Story
Contact M&R Marketing and See How We Make Banks’ Stories Stand Out
You Need Strategy CreationWebsite DevelopmentDigital AdvertisingBranding and Design
for Your Bank? We Can Do That.
When we say “full-service,” we’re not just talking. We’re that rare breed – a full-service marketing firm that strategizes, creates, and manages all of your bank’s creative collateral:
Marketing Strategy
Development
Campaign
Development
Website Design
and Development
Graphic Design
and Branding
Social Media
Management
Digital
Advertising
Print and Traditional
Advertising
Photography and
Videography
Bank Marketing That’s Full Service and Fully Engaged
- We start with detailed discovery, digging deep into your business, and learning your short- and long-term goals.
- Our marketing specialists develop a detailed strategy for your overall marketing or a specific campaign.
- We cascade that strategy and vision to our talented production team of writers, designers, developers, and digital specialists.
- The team creates and launches your marketing materials, identifying the channels and platforms where your target market will see and engage with your brand.
- We continually evaluate your marketing’s performance, provide you with regular reports and updates, and help you pivot when changes are needed.
Experience a Marketing Partner That’s Fully Engaged
Let M&R’s Full-Service Marketing Help Your Bank Stand Out in a Crowded Market
Don’t Take Our Word For It:
Meet Some of Our Banking Clients
Our expertise in marketing for banks and credit unions is already helping institutions across the region compete effectively in a crowded market:
American Pride Bank
When Macon-based American Pride Bank wanted to consolidate their marketing under one roof, they turned to their friends at M&R. Through our highly targeted marketing services, we’ve helped expand their reach and more effectively tell their story as they’ve begun to expand into the hypercompetitive Atlanta market.
Our custom solutions for American Pride Bank include:
- Digital advertising that appears on search engines and thousands of other sites
- Ads on streaming services to catch people’s attention during their favorite programs
- Print materials to provide leads and customers with more detailed information
- Social media management to help American Pride Bank engage with their audience
- Video production services to create the eye-catching content audiences want and expect
They work, too. In just one year, American Pride’s digital campaigns with M&R have netted them:
- More than a million impressions
- 15,781 engagements
- 9,217 conversions
- And 2,608 new leads!
MidSouth Community Federal Credit Union
People usually look at credit unions as being somehow less than a bank, with restrictive membership, few services, and limited accessibility. Dispelling those common myths was the challenge M&R accepted for MidSouth Community Federal Credit Union, a growing financial institution with branches in 13 Middle Georgia counties.
Our two-year campaign, entitled “Why I Love MidSouth,” was launched in mid-2024, and includes a wide variety of marketing services:
- A detailed and comprehensive marketing strategy to guide and focus the campaign
- Blog article development to improve the credit union’s SEO and showcase their expertise
- Digital advertising campaigns that leverage incredibly effective, targeted ads
- A series of testimonial videos that highlight MidSouth’s unique value propositions
- High-quality photography that makes MidSouth’s marketing truly unique
- Email marketing that puts the MidSouth brand and expertise right in users’ inboxes
- Streaming service ads that dramatically increase the credit union’s brand awareness
- Billboards – still effective in this digital age – to connect with people out in the real world
Bank of Dudley
Since 1905, Bank of Dudley has served the people of Laurens County, Georgia, and beyond with a special flavor of highly personal, highly localized service. They approached M&R with a need to develop a new company tagline, update their website, and create a wide range of marketing collateral to help stand up and grow business in two new markets.
For Bank of Dudley, M&R developed a 12-month campaign to grow their new markets; our services included:
- Market research that provides insight into which audiences to target for maximum impact
- Tagline development to create a punchy, memorable slogan that reinforces the bank’s brand
- Updated website content that better reflects Bank of Dudley’s value to its customers
- Email marketing to keep audiences and customers engaged with targeted messages
- Geofencing ads that let Bank of Dudley target specific locations in their service area
- Digital advertising to efficiently and effectively sell the bank’s value propositions
- Billboards to give the brand visibility on the roads and highways of Middle Georgia
- Radio ads to attract the attention of folks on the road, working, or just enjoying some music
- Print materials that explain and showcase the bank’s products and services
We Literally Wrote the Book on Telling Your Bank’s Story
Telling your bank’s stories requires a lot of planning, research, and good old-fashioned conversations. We’ve devoted several articles on our blog to the subject, and developed a free eBook to help you navigate the process and write an engaging bank brand story – How to Define & Share Your Bank’s Story.
M&R Bank Marketing Articles
Are You Ready to Invest in the Future of Your Bank’s Story?
When you focus on telling your one-of-a-kind story, you’ll like the results. And if you need help telling it, we’ve got you covered. Fill out this form, and we’ll be in touch with solutions that move the needle for your bank or credit union.
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